Arcus Kickoff Checklist

Everything to run through between signing and Week 1 of the Meta Lead Generation Program. Checks save automatically in this browser.

The 90-Day Proof Metric

Meta-attributed closed revenue vs. ad spend — not just cost-per-lead

Cost-per-lead and lead volume are what Pulse already reports, and Vic already discounts them. The number that actually settles the argument is how many Meta-sourced leads closed into real sales, and at what all-in cost — confirmed with the sales team, not just counted at the top of the funnel.

Baseline, from the original call (confirm and adjust below): roughly 100 leads/mo, about 1 closed sale/mo (~1% close rate), average deal around $4,500, on ~$4,000–5,000/mo of ad spend. By day 90, the target is a documented lift in closed deals per month at the same or better cost-per-sale — reported alongside the ranked cost-per-lead by category already in the SOW.

Leads / mo (baseline)

Closed sales / mo (baseline)

Avg. deal size

Current monthly spend

Contract & Payment

The immediate next 48 hours.

SOW signed — Growth tier, $8,500/mo

First deposit sent via wire transfer

Due at signing, per Vic

Wire receipt confirmed on Kinetic's end

Month 2+ billing method agreed

Recurring wire, ACH, or invoice — confirm with Vic before month 1 closes

Access & Assets

Week 1 of the Build-Out Timeline (SOW Section 08).

Meta Ads account access granted

Existing brand & product photography received

Lead delivery destination confirmed

CRM, email, or Slack — whichever Arcus already runs on

Email platform access confirmed

Included at Growth — need HubSpot or send-platform access to build the 3 flows in Exhibit A

Meta Pixel / Conversions API checked and firing correctly

The closed-revenue metric below is only as accurate as this — worth confirming before month 1, not after

Analytics access confirmed, if Arcus runs any

GA4 or equivalent — only if already in use, not a new tool to stand up

Strategy Alignment

Locks in before the first landing page gets built.

Last 90 days pulled directly from the ad account, not just Vic's recall

Fill in the fields above from the real numbers — this is what day 90 gets measured against

Month 1 machine coverage priorities locked

Which categories/machines get the first batch of pages

Month 1 ad spend budget agreed

Kickoff Deliverable

Week 2 of the Build-Out Timeline.

First batch of landing pages + creative approved and live

Live test lead confirms tracking and delivery end-to-end

Arcus Onboarding Checklist

Meta-attributed closed revenue vs. ad spend — not just cost-per-lead

Contract & Payment

Access & Assets

Strategy Alignment

Content

Reporting Cadence

Kickoff Deliverable