Everything for the Meta Lead Generation engagement in one place โ what Vic sees, what kickoff needs, and how the work actually gets done month to month.
The signed deal โ diagnostics, Us vs. Pulse Marketing, tiers, deliverables, the build-out timeline, and Exhibit A's email flow specs.
Self-serve, checkbox-driven: payment, access handoff, strategy alignment, baseline capture, and the 90-day success metric.
The month-to-month playbook โ product/machine angles, the build-optimize loop, and the optimization decision rules. Works the same across every tier.